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The Art of Event Sales

Discover the secrets to event sales success with “The Art of Event Sales” by industry expert Mecca Hayes. This comprehensive guide is a must-read for any event professional looking to boost revenue, create unforgettable experiences, and stay ahead of the competition. From identifying your target audience to crafting compelling pitches, you’ll discover the tools and techniques needed to thrive in the dynamic event management field. Get ready to take your event sales to new heights with this fantastic resource.

About Book

About The Author

Mecca Hayes

Mecca Hayes is a seasoned professional in the field of event sales and marketing, with a wealth of experience and a passion for creating extraordinary experiences. With a career spanning various roles and responsibilities, Mecca has polished her skills and expertise to become a respected figure in the industry.

Mecca’s remarkable track record speaks for itself, as she has consistently exceeded revenue goals and delivered exceptional events for her clients. Her excellent sales insight, meticulous planning, and seamless execution have made her a trusted authority in the world of event sales.

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Mecca Hayes Book’s Chapters

The Art of Event Sales

Dive into the ultimate event sales playbook! “The Art of Event Sales” takes you on a journey through easy-to-follow chapters packed with practical tips and proven strategies. From identifying your perfect clients to navigating the digital landscape of virtual and hybrid events, each chapter equips you with the tools to boost your sales and drive revenue.

01

The Event Business

TIP: All events begin with the same strategy and management process. The process of planning an event is commonly known as event management. This encompasses various tasks such as financial…

02

Event Management and Planning

What are the steps to planning an event? Set a budget. Be aware of the goal of the event. Plan the main objectives of your event. Establish an event budget…

03

The Event Office

TIP: By equipping your event office with these essential items, you’ll create a highly productive workspace that promotes success and efficiency. Essential Items for Your Efficient Event Office 1. Optimize…

04

Marketing

Tip – Your marketing plan will include demographic and target market information, which will determine the customer profiles that match your business’s profile. Marketing Plan: A marketing plan may be part…

05

Client Leads/Buyer Personas

Tip – Your clients are your revenue, the dream, and the vision. They are your top priority. During the early 90s, the first e-businesses took off and never looked back. It’s…

06

CRM – Client Relationship Management

CRM (Client Relationship Management) CRM is a technology that manages all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships…

07

How to Make $2 Million in Event Revenue per Year

Tip –If you’re not engaging in current sales practices, you risk leaving money on the table. At this stage, you require a CRM (Customer Relationship Management) database to help you…

08

The Perfect Location

Tip – Picking a location can be a tedious yet rewarding process. It’s important to have a clear picture of what you’re looking for. Create a concept or hire a designer…

09

Legal and Finance

Tip – Hire a lawyer to draft your contracts; hiring an accountant is a must, and abiding by state and local laws is mandatory. Your policies and procedures should reflect…

10

Billing and Payments

Tip – Invest is Accounting Software. It will give you the tools to take payments and set up billing seamlessly. The event management business is quite a daunting field. A lot…

11

Event Management: Roles and Responsibilities

Tip: Candidates must be able to respond to clients promptly, accurately, and professionally. Event Staff must be able to plan/run all logistics of the event and communicate the show’s run…

12

Event Costs

If your organization tends to host a lot of events and meetings, there are ample opportunities for overspending, whether on venues, travel, food, audio-visual, and more. And if multiple people…

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Why Read It?

The Art of Event Sales

Whether you’re an event sales assistant, a seasoned event sales manager, or an aspiring event planner, “The Art of Event Sales” offers a comprehensive and practical approach to mastering the art of event sales.

This book is an invaluable resource for anyone looking to take their event sales and marketing skills to the next level. Mecca Hayes’ extensive experience and proven strategies will empower you to boost your event revenue, create unforgettable experiences, and achieve unparalleled success.

By implementing the strategies and techniques outlined in this book, you’ll be able to connect with clients more effectively, close more deals, and drive sustainable growth for your event business.

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EBook $9.99Hardcover $24.99Paperback $19.99

Watch Now Video Of

The Art of Event Sales

Prepare to be inspired and empowered! The “The Art of Event Sales” video trailer offers a sneak peek into the wealth of knowledge waiting for you. Get a glimpse of the game-changing strategies that will transform the way you approach event sales and marketing. Don’t miss out!

Testimonials

What Our Client Says

Hear heartfelt testimonials from event professionals who have achieved their full potential with “The Art of Event Sales.” Discover how this must-read guide has helped them boost their revenue, create unforgettable experiences, and stay ahead of the competition. Get ready to be inspired by real-world success stories.

Yo, this book is straight-up fire! As an event planner, I was hitting a wall when it came to booking new clients and keeping the revenue flowing. But this book changed the game for me. Mecca’s advice is so practical and on-point – it’s like she’s right there, coaching you through every step. From finding your target audience to crafting those killer sales pitches, this book has all the tools you need to take your event business to the next level. Highly recommended!

Sarah Davis
Nurse Practitioner

Recommended! This book straight-up dropped knowledge bombs on me left and right. The case studies and real-world examples are so juicy and inspiring. I’ve been able to adapt Mecca’s genius strategies to my own sales approach and let me tell you, the results have been off the charts. If you’re an event pro, whether you’re new to the scene or a seasoned vet, you need this book in your life. It’ll transform the way you approach event sales – in the best way possible.

John Smith
Teacher

As an event entrepreneur, I was struggling to book those high-profile clients and hit my revenue goals. That is until I read ‘The Art of Event Sales’ by the one and only Mecca Hayes. This book is the ultimate playbook, folks. If you want to elevate your event sales and marketing, this book is an absolute must-read. Mecca lays it all out there in a way that’s super practical and easy to implement. Trust me, your event business is about to level up in a significant way.

Emily Johnson
Social Worker

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